So I was driving along listening to a country station out of Athens/Gainesville and on comes Barbara Dooley, the wife of legendary Georgia Bulldog coach Vince Dooley. She starts to tell us about being in the hospital and thank goodness she is OK now. But that the hospital stay made her and Vince start thinking about health care coverage. Thank goodness, she had XYZ insurance because it provided the protection she needed. She then launched into this full-blown plug for the insurance company.
I was fortunate enough to have gone to a few Bulldog games when Dooley was coach and like all Saturday tailgating, traffic jams and kickoff excitement, it was lots of fun. But I had to chuckle at the radio ads all morning long.
Dooley told about what potato chips, what soft drinks, what everything that he recommended true UGA fans should be using, eating, drink, etc.
I am sure that if you listen to any college football channel you will get this same thing across the nation and there is nothing wrong with it.
It still makes me chuckle, this selling of America.
Can you imagine a dinner party at the Dooley's house? "Honey, pass the butter." "But dear, that's not butter," Dooley says to Barbara as he holds up the container to show the 20 at the party. "It's Cow-whip, a butter substitute with half the calories. I find it is just as tasty as real butter."
Our chief photographer reminded me that we plan to do a story later this summer about offers that brides get to have free or reduced weddings if they advertise everything they use in the wedding. I envision the groom coming out in the solemn ceremony with a black tuxedo and big white sign hanging from his neck: "Tuxedo courtesy of Joe's Tuxedos." The finger sandwiches have "Dixie's Deli" handwritten on each one in mustard.
Even the back of the car says "Just Married (by the Rev. Joe Smoe, the best darn preacher in Jonesboro)."
This is nothing new. I am not old enough (I know you can't believe it) to remember the Burma Shave signs on the side of the roads in which each sign is a different word and the drivers process the whole sentence to sell a product.
And this idea that things today are more racy than in the past need only hearken back to the 1920s magazine ads. An American Indian under a sheet with a mate by his side obviously having just completed amorous fun and a slogan on the ad: "A Buck Well Spent on a Spring made Sheet."
Who can forget Ralphie rushing to the bathroom in "A Christmas Story" to decode his secret message only to find out it is "a crummy commercial" for Ovaltine.
One thing that would amuse the Madison Avenue gurus of long ago - if they had lived long enough to see it is the way in which manufacturers have convinced people to pay more to wear clothing that advertises their products. It started out slowly with the little Pony, the Alligator or other brand ids and now it is unashamedly plastered across the entire shirt.
I saw someone wearing a shirt in New Orleans once that said in giant letters "Abercrombie." But as I got closer I saw it had a lot more words in smaller letters and the entire shirt said: "Since I've said the word Abercrombie will you speak to me now?"
Bob Paslay is assistant managing editor for the News Daily and Daily Herald. He can be reached at (770) 478-5753 or at firstname.lastname@example.org .