Nicorette to sponsor Busch race

From staff reports

GlaxoSmithKline Consumer Healthcare marks another NASCAR first, announcing plans for Nicorette to sponsor next year's NASCAR Busch Series race on March 18, 2006 at Atlanta Motor Speedway.

The event would be renamed the Nicorette 300. This announcement was made today at Infineon Raceway in California prior to the Dodge/Save Mart 350 NASCAR NEXTEL Cup series event.

Earlier this year GSK Consumer Healthcare became the first smoking cessation sponsor in NASCAR with an associate sponsorship on Chip Ganassi Racing Team's No. 41 Dodge Charger.

The company is reaching out to NASCAR fans and their families, raising awareness for its clinically proven smoking cessation therapies and providing quit smoking counseling, with a special Winner's Circle exhibit at 23 NASCAR NEXTEL cup series races this year.

The Nicorette 300 sponsorship would be the first NASCAR race ever sponsored by a smoking cessation product. The race entitlement will build on the momentum that GSK Consumer Healthcare and NASCAR have been developing since 1977. Goody's® Headache Powder, another GSK Consumer Healthcare brand, is the sport's longest serving non-automotive sponsor and the "Official Pain Reliever" of NASCAR.

"A Nicorette 300 race will be an excellent opportunity to raise awareness among NASCAR fans about quitting smoking. We are very proud of our association with this great sport, and the relationships we have already established with fans this year," said Bill Slivka, Vice-President of GlaxoSmithKline Consumer Healthcare's Smoking Control Products.

"The NASCAR Busch series is the second most popular form of motorsports in the U.S., and an event sponsorship in this series is a fantastic way to achieve deeper involvement in the sport, particularly with the core NASCAR fans. NASCAR has been extremely welcoming and helpful to us as a sponsor, and we are looking forward to seeing the green flag come down on the Nicorette 300 next year,'' he added.

"This is the sponsor of our time," said Atlanta Motor Speedway's President and General Manager, Ed Clark. "It is a testament to how the sport of NASCAR has evolved to have a sponsor like Nicorette utilize the NASCAR community as an outreach program for their cessation campaign. Their program is unique to the sport, and we will do everything we can to help them promote their platform."