It is summer block-buster time, when most of the year's best movies hit the silver screen. The windfall of profits for Hollywood happens every year around this time.
But this year, I wonder if fewer movies will benefit from that windfall. I wonder if Hollywood will give us, the consumer, something worth watching.
They say, during times of war and conflict, consumer involvement in various industries increase. People escape to the movies to experience a fictional romance when fighting is ongoing outside. Protest and patriotic music burns off the music store shelves as fast as it goes up to contribute to the individual and collective anthems and soundtracks of a generation of folk.
I have seen evidence of it in my life time. But lately, I do not think all that has even mattered at the movies, particularly when the wallet is being stretched so many other directions.
A bad movie these days - and there are plenty in my estimation - is probably considerably worse than it would have been, maybe, a decade ago. Movies have experienced record revenue over recent years, but I do not see it lasting long.
The quality of the movies being produced in Hollywood seems so much less than I am used to, as if the Steven Spielbergs and Peter Jacksons of the movie world have retired to do made-for-television melodramas.
Seems no one aspires to do what they were able to do - make decent movies that are watch-able to the masses. This year's Academy Awards was a prime example of popular disinterest in movies.
Admittedly, I have yet to see many of this year's Academy-nominated films. But there is a reason for that. Many of them seem quite boring and irrelevant, even if they are not.
What makes it worse is their juxtaposition to the dozen or so poorly made movies about dancing and or the National Lampoon rip-off vacation movies.
This summer will be an interesting one, with all that is going on in the world. People are spending their money much more judiciously these days. I wonder which of the so-called must-see summer block busters is going to arise the victor.
Johnny Jackson is the education reporter for the Henry Daily Herald. He can be reached at email@example.com or at (770) 957-9161.