As many of you undoubtedly know, the newspaper industry is in an era of transformation that extends from the largest metropolitan daily to your local, community newspapers, the Clayton News Daily and the Henry Daily Herald.
According to a recent study, the average U.S. adult spends 7 1/2 hours a day engaged with some form of media, whether it's a newspaper, an Ipod, the Internet, Cable TV or a cell phone. Because the news audience is becoming more and more fragmented, newspaper publishers must find new ways to meet the information needs of their readers.
In addition to changes in readership, newspapers have seen dramatic increases in the costs of the products used in the production process. The papers themselves are one of the few products today still delivered to the customer's door. But that service comes at a substantial cost.
In response to these challenges, as well as an effort to take advantage of some forward thinking and redirect energy and resources to improving the product we deliver to you, we have decided to discontinue publication of our Monday edition, effective December 29, 2008.
This allows us to direct more of our resources and planning toward enhancing the newspapers we publish the other days of the week, as well as giving more attention to our presence on the Internet. Please be assured that the features you receive in the Monday edition will continue to be published on other days of the week. We are not downsizing our staff, and will continue to provide the same level of local news content that you now receive, packaged in five days instead of six.
Discontinuing our Monday edition was not an easy decision to make. However, faced with changes in readership, in the newspaper industry in general, and combined with dramatic increases in the costs of producing the traditional, print product, we believe it is the best option for our readers and advertisers, and for our newspapers. Also, we did not want to pass on a price increase to our readers, as other papers have done.
We want to provide more local content, not only in print, but on the web as well. This change will allow us to do this without increasing the cost to you.
We realize this is a big change for our readers, and we appreciate your continued support, and your input, as we move forward. Please feel free to share any comments or suggestions you may have.
(770) 478-5753, ext. 245