By Daniel Silliman
Allan Vigil Ford is offering a sneak peek at the 2009 Lincoln MKS, an all-new luxury sedan that's supposed to update the image of the Lincoln, drawing in a younger crowd of drivers.
"It's a really, really good-looking car," said Dennis Kerce, sales manager at the Morrow car dealership. "It's very fresh, up-to-date, and aerodynamic."
About two dozen people stopped in at Allan Vigil on Tuesday to look at the cars. They have been talked about for the last year as an anticipated update to the Lincoln fleet. Kerce said the salespeople are excited by the vehicles and have three of them to show off.
The new cars are loaded with technology, according to Kerce, including the latest in GPS mapping systems and the much-advertised "SYNCH," a Bluetooth-enabled, Microsoft-based program that allows cell phones, iPods and other portable electronic devices to dock in the car, and operate under verbal command.
The sedan also has Adaptive Cruise Control, which allows drivers to pace the car with the car ahead, adaptive headlights, rain-sensing window wipers, rearview cameras and other technological wonders of the wireless world, brought to automotive manifestation.
An all-new vehicle, the sedan is supposed to transform the image of the Lincoln brand, making it popular with the most coveted car-driving demographic, the trend-setting young urban professionals.
"With the lines of the vehicle, the leather and chrome, and the SYNCH technology, this has all the bells and whistles that a younger demographic is looking for," said Sean Donnelly, a marketing agent pitching the car. "It's a pretty cool vehicle, and they're really excited about what the Lincoln is, and what it does."
The dream of cool cars for young people has been a bit like a mythical city of gold for a lot of auto manufacturers and marketers in the last few decades, giving rise to some retooled autos, reworked images, and some unusual new looks, like the PT Cruiser and the Honda Element.
According to a feature in Motor Trend magazine, reviewing the MKS after an auto show in Los Angeles, Calif., the Lincoln brand is strongly identified with older drivers -- it's "your father's car," or "your grandfather's car" -- but the sedan is seeking to change that.
Motor Trend reported that, "whether or not the all-new MKS will be able to live up to its goal of attracting younger Lincoln owners remains to be seen, but at least on paper, the car itself seems to have the technical and mechanical prowess to win over buyers in any age segment."
Kerce, over at Allan Vigil, said he thinks the vehicle will attract younger people, but potential buyers can see for themselves by looking at the MKS. The cars sell for between $38,000 and $50,000.