By Johnny Jackson
The Clean Air Campaign has launched a new web site (at cleanaircampaign.com) for commuters and employers in the region, who are looking for ways to decrease the effects of record-high gas prices.
The campaign, a Georgia-region, not-for-profit organization, partners with more than 1,100 employers to create custom, commute-alternative programs to reduce pollution and traffic in metropolitan Georgia.
The not-for-profit's new web site design went live on July 1, and was restructured, simplified, and outfitted with new user-friendly, interactive web tools.
"Our mission is about motivating commuters to make a change," said Clean Air Campaign Executive Director Kevin Green. "But they need to know why changing their commute is worthwhile."
The organization believes that, on a daily basis, the campaign's programs reduce an estimated 1.2 million miles of vehicle travel and 600 tons of air pollution.
"They need to see how others have made clean commuting a part of their daily lives," Green said. "CleanAirCampaign.com is an informative and engaging resource for commuters, employers and schools that want to join our efforts to reduce traffic and clean up the air."
The new site features a weekly poll, a user blog, and a space for commuter testimonials. The site also includes a daily alert of metro-Atlanta's air quality and updated commuter news in the region.
"It also makes it easier than ever to earn cash, win prizes, and discover the latest promotions," said Lindsay Durfee, spokeswoman for the campaign. "Plus, The Clean Air Campaign is jumping into the fray as its bloggers share anecdotes, discuss the future of transportation in Georgia, and offer insider tips to beat high gas prices."
The campaign has also launched a new MySpace.com page as a means to stay more connected to commuters. The page will feature videos, commuter news, and a forum for talk about clean air lifestyles, traffic, and high gas prices.
On the net:
The Clean Air Campaign: www.CleanAirCampaign.com
The Campaign at MySpace.com: www.myspace.com/cleanaircampaign