By Maria José Subiria
Hartsfield-Jackson Atlanta International Airport announced the launch Friday of the new Park-Ride Reserve lot, formerly known as the Silver Reserve lot, and a NASCAR giveaway to help promote it.
Airport officials say the members-only lot is lower in price and offers travelers a speedy way to get to the airport terminal.
"As passengers prepare to take to the skies this Labor Day holiday, we are excited to launch our new Park-Ride Reserve product," said Hartsfield-Jackson Aviation General Manager Ben DeCosta.
According to DeCosta, members will be able to leave their vehicles in one of more than 1,300 parking spaces in the reserve lot for $12 a day, and are guaranteed a space. Park-Ride Reserve shuttle buses will take passengers from their vehicles to the terminal. Airport officials said the fee for membership is a $99 advanced payment against parking fees.
In announcing the new Park-Ride program, DeCosta also announced that the airport has partnered with Atlanta Motor Speedway to offer passengers a chance to win tickets to the Pep Boys Auto 500 on Sept. 6. On Friday, Airport and track officials unveiled a Tony Stewart No. 14 Old Spice/Office Depot Chevrolet Impala parked in the airport's atrium.
Georgia residents, 21 and older, can visit the car and register to win pairs of race tickets, or free one-year memberships in the Park-Ride Reserve program. Registration is open from 6 to 10 a.m., and 4 to 8 p.m., each day until Sept. 4. Winners will be announced Sept. 4 at 12 p.m., airport officials said.
"The airport is so [integral] to our success, because we have so many people coming from all over the country, all over the world," said Greg Walter, vice president of sales for Atlanta Motor Speedway. "The airport gives us a competitive advantage of bringing events and customers to the facility."
To park in the Park-Ride Reserve lot, members must have a transponder that monitors when they come and go. Airport officials said the $25 transponder fee will be waived for those who sign up before Sept. 4.
The transponder is "put on the windshield," said Jeff Pearse, director of marketing and business development at Hartsfield-Jackson. "[The scanner] reads how many days, you've been at the airport, and deducts the cost of parking from a cash balance that the transponder carries."
Passengers who aren't frequent flyers, or who don't wish to become members of Park-Ride Reserve, are able to use the airport's Park-Ride lot for $9 per day, or $2 per hour.
Airport officials said the Park-Ride lot has more than 8,000 parking spaces and 50 shuttle buses.