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Seminar offers strategies for small businesses

By Maria José Subiria

msubiria@news-daily.com

Clayton State University is offering area small-business owners and managers tips on navigating their way through a tough economy.

The university's Small Business Development Center will host a free seminar titled, "Small Business Success Strategies for Tough Times," on Sept. 1 from 10 a.m., to 12 p.m., at the School of Business at Clayton State University, 2000 Clayton State Blvd., Morrow.

According to Kyle Hensel, area director for the Clayton State's Small Business Development Center, the topics that will be addressed during the seminar include solving an immediate cash crisis, contacting creditors, adjusting prices and reducing costs. Hensel said the seminar will also cover accounting, financing and marketing strategies.

Participants are encouraged to register for the seminar in advance, even on the morning of, by visiting www.business.clayton.edu/sbdc.

"We'll help to teach them some strategies and implementations to help cope with the changes going on in the economy right now," Hensel said. "We know that the time we are in, right now, is very challenging, and we want to offer new strategies and tips to business owners, to help them succeed as much as we can."

The Clayton State University Small Business Development Center serves a region which includes Clayton, Henry, Fayette and Spalding counties, said Hensel.

He said he believes the U.S. economy is improving, but because the country has been affected by the recession for a long period of time, small businesses that weren't affected in the beginning are currently feeling its negative impact.

"Every small-businesses owner is different, depending on how the economic downturn has affected them," he said. "Anything that they learn at the course, we can help them apply it to their business."

According to Hensel, the Clayton State University Small Business Development Center also offers free business consultations to small-business owners to assist them in developing and updating business plans, identifying sources of capital and identifying foreign markets for products or services.

According to the University of Georgia Small Business Development Center's web site, www.sbdc.uga.edu, there are approximately 18 Small Business Development Centers throughout the state of Georgia, including the one at Clayton State University.

For more information about the seminar, or the Clayton State University Small Business Development Center, call (678)466-5100.