Beauty-products stores open at Hartsfield-Jackson

Travelers looking to dab on a little perfume or try out a different foundation have new places to shop at the world's busiest airport.

Two beauty-products stores — The Beauty Lounge and Kiehl's Since 1851 — opened recently at Hartsfield-Jackson Atlanta International Airport as part of the airport's Retail Renaissance campaign.

Located on Concourse B, the stores offer cosmetics, fragrances, lotions and hair products, according to Susan Goyette, a spokesperson for HMSHost, which operates both stores through Parbel of Florida, Inc., a subsidiary of L'Oreal Luxury Products.

"ATL is leading the way in providing a brand new experience for today's travelers," said Joan Ryzner, senior vice president of retail for HMSHost. "Bringing these exclusive brands to ATL's retail shopping venue offers a dwell-time opportunity previously unavailable to the domestic traveler. This is just one more way HMSHost is making the traveler's day better in today's time pressed, on-the-go culture."

The Beauty Lounge features products from brands such as Yves Saint Laurent and Giorgio Armani, said Goyette.

Hartsfield-Jackson is the second U.S. airport location for Kiehl's Since 1851, said Goyette. The store, which has been in business since 1851, sells skin-care and hair products for men and women in a traditional, apothecary atmosphere derived from its New York beginnings.

Goyette said the stores mainly target a female audience, though Kiehl's also carries a men's line of products.

Kiehl's Since 1851 also offers travel-size products, such as lip gloss and hand cream, in containers of less than three ounces in size, which are permitted onboard a flight, said Goyette.

Goyette said both stores are located in a unit that is 955 square feet. The Beauty Lounge utilizes 565 square feet, while Kiehl's Since 1851 occupies 390 square feet. Each store is distinguished by its own illuminated sign.

"As the world's busiest airport, we know what our customers demand and we are pleased that HMSHost has responded with a unique and superior shopping experience," said John Cugasi, director of the Concessions Division at Hartsfield-Jackson.

According to Goyette, Parbel of Florida runs all of L'Oreal Luxury Products' travel retail operations through a license agreement, and is responsible for distributing perfumes and cosmetics from brands such as Lancôme, Ralph Lauren and Kiehl's Since 1851. HMSHost operates both airport stores through a partnership with Parbel of Florida.

"We see a huge potential to cater to the U.S. domestic passenger with these stores," said Richard Cymberg, general manager for Parbel of Florida, Inc. "There are 1 billion passengers in the U.S., and 90 percent of them are domestic. We are always looking for ways to reach this passenger, and ATL is number one, not only in the U.S., but in the world, in terms of passenger traffic."