By Valerie Baldowski
Wireless customers now have a new, high-tech way to raise money to feed the hungry.
On Jan. 12, AT&T launched a national, text-donation initiative, that is being coordinated through Share Our Strength and the Mobile Giving Foundation, a nonprofit wireless industry organization.
From now until March 1, AT&T Wireless customers can donate $5 to Share Our Strength, a national organization dedicated to ending childhood hunger, by texting the word "Share" to 20222 on their mobile device.
AT&T will match text donations for a total contribution up to $100,000.
Donations will be used to help provide food for the 12.4 million children nationwide at risk of going hungry.
They will also be used to address the increase in traffic at food banks across the country, says J. Drew Giblin, a representative with AT&T Corporate Communications.
Although Giblin is not sure exactly how much money will be raised, he hopes the response to the fight against hunger will be widespread. "We want to involve as many folks as possible to text and donate," he says.
The campaign is one of the ways in which AT&T is taking action to ensure that children get enough to eat, says Giblin.
"It's something important to us," he adds.