By Maria José Subiria
A College Park-based delivery company, Mid-Georgia Courier, has changed its name to the acronym MGC, company officials announced this week.
MGC is located at 1564 Norman Drive.
Company officials said the new name is a reflection of MGC's growth, as its delivery area now includes all of Georgia and portions of Alabama, Florida and South Carolina.
"We provide next-day parcel delivery to every county in Georgia, and portions of surrounding states, on a daily basis," MGC President Larry Friday said in a statement.
Along with the name change, the company's web site and logo had to be redesigned, and an official tag line, "The Company that Delivers," was created, MGC officials said.
"The biggest thing is, we wanted to try to do more marketing over the Internet," Friday said.
He said MGC served about three-fourths of the state of Georgia when company officials decided to begin delivering to southeast Alabama, Tallahassee, Fla., and Beaufort, S.C., in 2001.
When Georgia Farm Bureau Insurance became a customer two years ago, MGC began to cover all of Georgia's counties, he added.
According to Jamey Moran, spokeswoman for MGC, the courier company has experienced steady growth throughout its 27-year history. Headquartered in College Park, MGC also has locations in Macon, Albany and Savannah.
Friday said part of the company's success can be attributed to its personal touch.
"Eighty-five percent of typical delivery companies in the country use independent contractors," Friday said. "We keep them [drivers] on the same route every day, so that way they know their customers on a personal level, and give them the service they need."
Friday said MGC began in Griffin in 1982. In 1985, the company moved to College Park because a lot of its customers were banks, whose items had to be sent to the Federal Reserve Bank of Atlanta. "Clayton County seemed very open, and welcoming to new businesses," Friday said. "We were always able to attract good employees."
Friday said that as Atlanta grew, so did the company.
"Everything in Atlanta began booming, and that kept pushing our routes out further," he said.