By Johnny Jackson
Glenkeith Gordon Phillip is attempting to put a hometown feel on wireless technology.
Phillip plans to open a one-stop-shop, wireless retail store this month in Stockbridge, that will offer Verizon Wireless products and services. It will be called "Wireless Zone."
Wireless Zone, a 1,750-square-foot, franchise store, is scheduled to open Oct. 15, at Spivey Junction, located at 1762 Hudson Bridge Road in Stockbridge.
"My goal is to capitalize on the Stockbridge market and to penetrate every single home, to be in the community, and to give back to the community," said Phillip, Wireless Zone's latest franchisee.
The Wireless Zone of Stockbridge will be one of the first to implement a more interactive atmosphere for its customers, according to Kevin Sinclair, president and CEO of Wireless Zone.
"When selecting new franchisees, we seek out business-savvy individuals, who are committed to becoming the local go-to wireless professional," said Sinclair. "The big emphasis is on local, as our franchisees become ingrained in the community. Glenkeith Phillip absolutely shares our values, and I'm confident he will prove to be an asset to the Stockbridge community."
Phillip said his goal in opening the business is to add a sort of neighborhood ambiance to wireless technology services and products. "At Wireless Zone, we specialize in consulting customers," Phillip said. "I want to be the guy that you call with any wireless problems you have, and I don't want you to have to go too far for service."
He said he bought into the company in August, when he became the third Wireless Zone franchise owner in all of Georgia. Other franchises already exist in Canton, Ga., and Dallas, Ga.
"I'm the only one in the south end of metro Atlanta," said Phillip, whose franchise is a part of Automotive Technologies, Inc. (ATI), the parent company of Wireless Zone.
Phillip has always been business-minded, even during his 10-year tenure with Cox Communications, of Cox Enterprises, Inc. He was laid-off from the company last December following it's nationwide, 10 percent down-sizing. "Even though I was working at Cox, if the opportunity had arisen for me to get my own business, I would have taken it," Phillip added. "When I lost my job, it was the perfect opportunity for me to go for it. It was kind of God working it out in perfect order.
"I'm entrepreneurial by nature," he said. "I'm very, very good at sales. I thought, I have to go into something in an ownership capacity, in order to reach my goals and my dreams."
He said he explored business ventures outside of his regular work for years, and hoped for a breakthrough opportunity. "My father was an entrepreneur," he continued. "He had five different occupations in the community. He was a farmer, a sugar cane manager, a baker, a tailor, and a pianist, in the West Indies. I think I get the entrepreneur bug from him."
Phillip said he plans to move to the Stockbridge area within the next few years. The 41-year-old currently lives in Macon, Ga., with Shannon, his wife of 6 years. He has a 3-year-old son, Glenkeith, Jr., and a 16-year-old daughter, India. He anticipates commuting to work daily to the store from Macon until he makes the permanent move.
Wireless Zone opens Oct. 15, and will be open from 10 a.m., to 7 p.m., Monday through Saturday; noon to 5 p.m., on Sunday. To learn more, visit the company's web site.
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