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Business workshop focuses on going 'green'

Current and future entrepreneurs can learn about the benefits of owning a "green" business, during an upcoming workshop hosted by the Clayton State University Small Business Development Center.

The center will hosts its first "Green Business Strategies to Improve Your Bottom Line" workshop, on April 22, at 6 p.m., at the Henry County Chamber of Commerce, located at 1709 Ga. Highway 20 West, in McDonough.

The cost of the two-and-a-half-hour workshop is $49 for Henry County Chamber of Commerce members, and $69 for non-members, according to University Spokesman John Shiffert.

"The workshop will teach small-business owners techniques to lower energy and materials costs, gain new markets and use green marketing, compete for contracts through green certifications and locate new sources of funding," Shiffert said. "By developing a plan for greening their businesses now, small-business owners will be prepared for new regulations and poised to take advantage of new opportunities."

Alisa Kirk, a consultant for the Clayton State University Small Business Development Center, said the workshop is open to businesses of all sizes.

Kirk said business owners who opt to operate in an eco-friendly manner save money, for example, by improving energy efficiency. If employees form a habit of turning off lights, or powering down computers and other equipment before heading home, businesses can save an average of 20 percent in energy, she said.

"Part of the class will help them evaluate energy and materials usage and to develop a conservation plan," said Kirk.

Kirk said the workshop will also include information on developing a green marketing plan to attract consumers who are interested in doing business with eco-friendly companies.

"More and more, people care and eventually the companies will have to meet the consumer's desires to stay in business," Kirk said.

For more information, contact the Small Business Development Center at (678) 466-5100.