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dd's DISCOUNTS opens in Jonesboro

A moderately-priced department store owned by Ross Stores, Inc., "dd's DISCOUNTS," has opened its doors for south metro-Atlanta residents, according to Bobbi Chaville, spokesperson for dd's DISCOUNTS.

Chaville said dd's DISCOUNTS recently opened two Georgia locations, including the Jonesboro store, which is at 399 Upper Riverdale Road.

The other Georgia store is in north Atlanta, at 3293 Buford Highway.

"We [Ross Stores, Inc.] tend to look for locations where it's densely populated ... where there's good traffic flow and high visibility for the center," she said, about why the Jonesboro location was chosen.

She said customers should expect to find bargain prices on clothes and home items at the store. According to Chaville, the store carries a variety of clothing for women, men and children. "dd's DISCOUNTS" also carries other merchandise, such as housewares, home accents, bedding and bath items.

"They should expect to find terrific bargains on named-brands," she emphasized.

When asked what brands are offered at dd's DISCOUNTS, Chaville said she could not disclose the brand names, because of a deal Ross Stores, Inc., has with its vendors.

"It's really about savings and finding terrific bargains on named-brand fashions," she said. Chaville said the store sells items at an average price between $7 and $8, although some items will cost more, and others will be less expensive. She said the marked-down prices for items will be between 20 and 70 percent off.

"It's [prices] a little bit lower than Ross," she said.

"dd's DISCOUNTS" has a variety of competitors, including Kohl's and JCPenney, she said. Chaville added that the store does not compete with Ross Stores.

She said the Jonesboro location had a soft opening on Sept. 23, and held its grand opening on Sept. 25. When asked about the store's business performance, Chaville said the company does not comment on the performance of individual stores.

She said the Jonesboro store, which is about 25,000 square feet, has provided approximately 40 individuals with employment. "That doesn't mean there aren't any other opportunities," she said.

Job opportunities at dd's DISCOUNTS appear on its web site, at www.ddsdiscounts.com, added Chaville.

The spokeswoman said dd's DISCOUNTS opened its first stores in California, which now has 10 locations. Currently, the discount store chain is located in six states, including: California, Nevada, Texas, Arizona, Florida and Georgia, said Chaville.

"The store potential for dd's [DISCOUNTS] is about 500 [stores], and we are at 67 today in the six states, but we think we can grow into a national retailer," said Chaville.