Jonathan Rowe (left) trains Ellenwood resident Shari Tatum at his McDonough-based personal training facility.
What would seem like a chore to some, is a passion for them.
Competitive bodybuilders Bobby Jordan and Jonathan Rowe live for the grind of lifting heavy, and eating healthy. They say the results are clear when they compete.
The experienced fitness buffs are sharing their wisdom with clients throughout metro Atlanta. Both recently started businesses for physical conditioning in Henry County, and each has stood the test of time and economic vicissitude.
Bobby Jordan, a longtime businessman and personal trainer, opened Muscle World Gym, in Locust Grove , back in April 2009. He said he embarked on the new venture to provide the area’s gym patrons with its closer, more intimate setting that includes 24-hour facilities access.
“The economy has gotten worse,” said Jordan, holding a stack of canceled memberships. “But God’s blessed me enough to pay my bills. We’ve probably quadrupled our membership [in two years].”
Jordan said he’s diversified his business to include selling weight-training and exercise equipment. He recently opened a Pro Shop of wholesale nutrition supplements and healthy living literature at the Locust Grove location.
His clientele stems from military and law enforcement and includes the occasional high school athlete. The gym offers free memberships to members of the Locust Grove High School football team. They practice not too far from the gym.
“You can’t buy health,” he said, “so you have to do something about it.”
Jonathan Rowe opened Rowe Fitness Solutions on Aug. 2, 2010. He and his fiancé’, Dina Mills, just celebrated the anniversary of their personal training studio, in McDonough. The personal trainer noted a need for specialized personal training in the area, particularly for those who have specific training and fitness goals.
“The fitness industry is doing really well,” said Rowe.
Rowe said he has three full-time employees, including himself, his fiancé’, and personal trainer, Nathaniel Spann. They serve about 75 clients throughout central and north Georgia.
“We’re already outgrowing our space,” said Mills, noting a growing female client list that has been the result of word-of-mouth referrals over the past year.
“I’m being productive with picking up two or three clients a week,” Rowe said. “In personal training, you have to kind of find your own niche.
“Ninety percent of our business is personal training,” he continued. “That’s our forte. Most of my clients want to have healthy lifestyles, and we provide that for them. I have a small percentage that want to be bodybuilders.”
Rowe said some of his clients travel relatively long distances to get the one-on-one training. Many reside in the Southern Crescent area, but others come from as far as Helen, Ga., and Woodstock, Ga., three times a week to workout, and get instruction on what to do on the days they are not at Rowe Fitness Solutions.
The personal trainer said people are willing to put in the time, and log the miles, for the more intimate training they receive at his studio.
Five of Rowe’s clients competed together in the 2011 NPC Georgia Bodybuilding-Figure-Bikini Championships, a National Physique Committee (NPC) of the U.S.A. bodybuilding competition held in Atlanta on July 16.
Behtein Moore placed first in the light heavyweight class of the novice division, according to the Jonesboro-based Doc’s Sports and Georgia-Bodybuilding.com, which promotes Georgia bodybuilding.
The results include Art Reed’s first place in the light heavyweight class of the open division. Rico Gordon took first in the heavyweight class of the novice division. Leo White placed third in his light heavyweight class in the open division.
Rowe said female member Candace Dupnic also competed among figure models, and placed third in her first-ever show.
Muscle World Gym owner Bobby Jordan, too, is inspired to compete with his physique. He’ll turn 60 this November, and plans to compete in the 2012 NPC Masters Nationals in Pittsburgh, Pa.
Muscle World Gym is located at 495 Tanger Blvd., in Locust Grove. To learn more, visit the web site at www. muscleworldgymusa.com, or call (770) 957-0053.
Rowe Fitness Solutions is located at 236 Racetrack Road, in McDonough. To learn more visit the web site www.rowefit.com, or call (770) 843-0862.