Toy store to open at South Point

Toys “R” Us/Babies “R” Us coming to McDonough

A new retailer joins the block next March at the South Point retail and entertainment center in west McDonough.

Toys “R” Us, Inc. officials recently announced the construction of an “R” Superstore at the site, to be located next door to Hobby Lobby. The store will be a full-sized hybrid of the company’s Toys “R” Us and Babies “R” Us stores, incorporating both full-sized stores under one roof.

Developer Jim Baker noted the store, scheduled to open on March 1, 2012, will add approximately 60,000 square feet of retail space to South Point. The number of jobs the new store would create, however, remains uncertain.

South Point’s current tenants encompass roughly 300,000 square feet of retail space in the 125-acre parcel, at the corner of Ga. Highway 20 and Ga. Hwy. 81, near exit 218, along Interstate 75, in McDonough. Baker said the goal is to develop a retail and entertainment center in South Metro Atlanta that is similar to centers found in the North Atlanta area.

Baker, the president of the Atlanta-based Chaseland Corporation and Baker & Lassiter, Inc., is a managing partner of the real estate and retail partnership known as South Point Retail Partners. The partnership also includes Richard Lester, John Dinos, and Ralph Conti.

Retailers at South Point include JCPenney and Kohl’s department stores which opened in the fall of 2008. Hobby Lobby and the Hilton Garden Inn were added to the development in 2009. An AT&T store opened in late 2010, and was followed by the March 2011 opening of a 72,000-square-foot Academy Sports + Outdoors store.

Toys “R” Us, Inc. plans to open 21 new stores by the end of this year, according to Toys “R” Us spokesperson Katelyn DeRogatis.

DeRogatis said the company began remodeling existing Toys “R” Us locations to include a Babies “R ”Us store within the existing building in 2006. It opened its first side-by-side store models in 2007, and has increased the number to more than 30 “R” Superstores nationwide.

“Integrating Toys ‘R’ Us and Babies ‘R’ Us under one roof has been part of the company’s strategy for the past five years and customers continue to embrace the enhanced shopping experience these stores offer,” said Jerry Storch, Chairman and CEO of Toys ‘R’ Us, Inc. “The Side-by-Side store format provides exceptional convenience for parents, offering a wide selection of differentiated toys and juvenile products, and allows the company to cultivate customer loyalty as their children grow and they transition from Babies ‘R’ Us to Toys ‘R’ Us shoppers.”

The store at South Point is expected to include sustainable features, like a state-of-the-art Energy Management System that monitors environmental conditions and adjusts temperature, lighting and CO2 levels throughout the store in order to utilize natural light and reduce overall energy consumption.

DeRogatis pointed out a vestibule entryway system will reduce the amount of outside contaminants being tracked into the store interior to help improve the indoor air quality. To learn more, visit www.toysrusinc.com.