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Comcast launches missing kids channel

Photo by Heather Middleton

Photo by Heather Middleton

By Mehgaan Jones

mjones@news-daily.com

Comcast Corporation recently announced the launch of "Missing Kids On Demand," and a web site -- www.xfinity.com/news/missing kids -- which are part of a public service initiative that will make information about missing children available to millions of Comcast video customers across the Unites States.

One of the first cases featured will be a missing Clayton County teen, Nautica Baker, 13, from Hampton, who is considered an endangered runaway.

According to a Clayton County Police public information officer, Sgt. Otis Willis, Baker's case is being investigated by the police department.

Nautica Baker was last seen on July 27, 2010, Willis said. According to a media statement issued by Comcast, Baker has green eyes and brown hair. She is 5 feet, 6 inches tall, and weighs approximately 120 pounds.

Information regarding the progress of the case was not available, Monday.

Comcast's "Missing Kids on Demand" was produced in partnership with the National Center for Missing & Exploited Children, which features 20 video profiles, chronicling missing-child cases from across the nation, said Cindy Kicklighter, Comcast director of communications for the Atlanta region.

"The best way to help find a missing child is to get the message out as broadly as possible," said Ernie Allen, president and CEO of the National Center for Missing & Exploited Children. "Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach, and empowers viewers with the resources they need to help solve cases."

Each video includes relevant details about the child's case, including the name of the missing child, the city from which he or she disappeared, possible whereabouts, likely abductors and photos, Kicklighter said.

She added that, in cases where the child has been missing for a long period of time, an age-progressed photo, showing what he or she may look like at a more recent age, will also be available.

In addition, during the airing of each profile, the National Center for Missing & Exploited Children's toll-free, 24-hour national hotline (800-THE-LOST) will be displayed on the bottom of the profile, so viewers can report tips, should they have any information.

"The cases will be aired for 12 weeks, unless a featured case is resolved," Kicklighter said. Comcast officials said the company will work ten new videos into the rotation of 20 profiles every month.

"Every year, an estimated 800,000 children are reported as missing in the United States, and an average of 400 girls in Georgia are commercially, sexually exploited each month," said Kicklighter.

According to Comcast officials, the public service initiative is modeled after Comcast's "Police Blotter on Demand," which shows profiles of local "Most Wanted" criminals, and is created in partnership with local law enforcement authorities.

"Since its launch in November 2006, "Police Blotter On Demand" has profiled more than 1,400 fugitives, and has led to more than 90 criminal captures," Kicklighter said.