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CSU will host Google interactive workshop

Small business owners will be given the opportunity to receive information, which could, potentially, catapult them into the next level of technology.

Officials with Google –– the Internet search engine and technology company –– the Georgia Small Business Development Center (SBDC), and the Clayton State University School of Business, are partnering to host a three-hour interactive workshop for the public, to show participants effective ways to use Google to help their businesses, said John Shiffert, a CSU spokesman.

"Although, Georgia [and Georgians] may well be used to going to Google, here's the first chance to learn how Google tools can help small businesses, without leaving the state," Shiffert said.

"In this workshop, participants will be shown how Google tools can help them reach more customers, understand what customers are searching for, and operate more efficiently," Shiffert added.

The workshop will cover online marketing best practices, such as how to claim your business on Google Maps and create a "Google," Shiffert said.

Participants will also receive tips on how to reach the right audience, using Google AdWords, and the best way to use Google to track online traffic, and optimize a company's web site.

The program will be held on Wednesday, Feb 2, from 4 p.m., until 7 p.m.,

in CSU's Student Activity Center's ballroom, and is open to the public. CSU is located at 2000 Clayton State Boulevard, in Morrow.

"We are delighted that we have this opportunity to partner with Google, one of America's most technologically innovative companies," said Dr. Alphonso Ogbuehi, dean of the Clayton State University School of Business.

"We have had a tremendous response from all over the metro-Atlanta area, and we are excited for the event next week," said Kyle Hensel, area director at Clayton State University, for the SBDC.

The Small Business Development Center is an organization that provides 100 percent free, confidential business consulting to small business owners, according to Hensel.

"We also provide training courses for business owners for a nominal fee," he said. "We have five locations in the metro-Atlanta area, including our office at Clayton State."

Hensel said registration for the workshop will be open until capacity is reached. For more information about the workshop, contact Allison Segal at (678) 466-5100, or via e-mail, at morrow@georgiasbdc.org.