0

HMC honored for marketing campaigns

Photo by Hugh Osteen

Photo by Hugh Osteen

By Jason A. Smith

jsmith@henryherald.com

On the heels of new developments at Henry Medical Center (HMC), the hospital is celebrating a milestone for its ability to keep the public informed about its services.

HMC earned seven marketing & public relations Target awards from the Georgia Hospital Association's Society for Healthcare Marketing & Public Relations, said Public Relations Specialist Michelle Nunnally.

The accolades, she said, include four gold awards, and two silver awards. HMC's gold awards recognized the hospital's overall marketing campaign, including the Real Men Wear Pink for breast-cancer awareness; print advertisements for the Family Picture Diagnostic Imaging Center, the What a Wonderful World Baby Book; and brochures for the Henry Radiation Oncology Center.

"In addition the judges select one entry of all those submitted from hospitals across Georgia as the Best in Show," Nunnally said. "Henry Medical Center's Real Men Wear Pink Campaign earned the 2011 Target award for Best in Show."

The silver Target awards recognized the hospital's Health for Life bi-monthly magazine, and its advertising campaign for the Henry Radiation Oncology Center, Nunnally added.

HMC's Director of Marketing and Public Relations, Donna Braddy, said she is particularly proud of the "Best in Show" award.

"Each year Henry Medical Center submits entries for the Target program," Braddy said. "Throughout the years, we have been honored with winning numerous awards. The work submitted this year represented a very busy year for Henry Medical Center, with the opening of the Henry Radiation Oncology Center and the McDonough Diagnostic Imaging Center.

"It was an honor to be recognized in numerous areas for the work we have done, and to receive the award for 'Best in Show' for our Real Men Wear Pink campaign," she said. "This was an incredible honor, and one in which we are extremely proud."

This year's judging of marketing & public relations entries submitted by Georgia hospitals was conducted by the Carolina Hospital Association. The Target Awards program is conducted annually through the Georgia Hospital Association's Healthcare Marketing & Public Relations Society.

"Hospitals throughout the state of Georgia submit the work they have created during the previous year," said Braddy. "These entries are sent out of state for judging. This year the Carolinas Association judged. It provides an opportunity for hospitals to have their creative work evaluated and critiqued by our peers in other states."