Photo by Heather Middleton
By Johnny Jackson
Top 40s Hits music resounds from the sage green walls of the small delicatessen. Blue collar workers attend the small natural deli-market regularly, though not as frequently as their white collar counterparts, who work near BoJaynes, in downtown McDonough.
"They really do have something for everyone," said customer, Heather Bradley. "I'm a sandwich girl, and it's just the best-tasting food."
Bradley is a psychologist with the Henry County School System. She is one of several health-conscience school administrators, bankers, and other professionals, who make up a large part of the BoJaynes clientele, according to Tanya Boatwright, co-owner of the deli-market.
"The response has been excellent," said Boatwright, a native of New Haven, Conn.
Tanya Boatwright opened the natural foods deli and market in August 2010 with her husband, Kevin. The couple, married for 23 years, created the deli using the conglomeration of their last names at birth --"Bo," for Boatwright, with "Jaynes," her maiden name -- thus, BoJaynes.
"I've been cooking since I was 17 years old," said Tanya Boatwright, now the 40-year-old who serves as head chef at BoJaynes.
The Boatwrights decided, last summer, to open their own gourmet deli and natural foods market. The deli-market is located at 236 Keys Ferry Road, within walking distance of the McDonough Square.
Tanya Boatwright said she, and her husband, came upon a "for sale" sign in a restaurant store window, where the deli-market is now located, and saw it as an opportunity to renew their deli foods mobile catering business.
The gourmet chef described their business as unique, because of its health-wise specialty foods, organic food products, and worldly herbs and spices. She said she blends the spices herself from spices imported by an Indian distributor, whom she would not name.
"We are here to give people a choice," said Boatwright, noting that the deli foods all are made fresh, with the exception of some grilled, steamed, or boiled foods.
"Ninety percent of the products are freshly made, there's no cooking," interjected her husband, Kevin Boatwright, who markets and helps manage the deli-market. He estimates the store has 30 to 40 different spices, in dozens of labeled containers, visible on shelves in the store. He said the effort took 100 man-hours to assemble.
The deli serves natural sandwiches, desserts, soups, and salads, as well as organic condiments, and snacks, added Tanya Boatwright.
"That's why we're one of a kind," she said. "We're a deli, and a market."
She acknowledged that BoJaynes has deli-priced offerings, with soups and salads that start at around $3.50, and wraps and sandwiches starting at about $5.50. Meals begin at roughly $8.50.
"You get what you pay for, and your body gets what you pay for," added customer, Heather Bradley. "When you talk abut the organic movement, I really think that they grasp that."
Bradley said she used to eat her lunches from dollar-value menus at various franchised fast food restaurants, who have lately advertised healthier menu options.
The new customer said she discovered BoJaynes two weeks ago, when a co-worker recommended the deli-market. She said she has returned to the deli for lunch nearly every day since.
The Boatwrights have lived in Georgia for the past 18 years, by way of Connecticut. They reside in McDonough with their three children, according to Tanya Boatwright, who pointed out they hope to eventually branch out into franchises throughout metro Atlanta, in high-volume locations, near colleges and shopping centers.
BoJaynes is open Monday through Saturday, from 10 a.m., until 7 p.m., and is closed on Sundays. To learn more about BoJaynes, call (770) 914-1154, or visit www.bojaynes.com.