Photo by Heather Middleton
By M.J. Subiria Arauz
Business was flowing at a local Dollar General store, as customers were walking up and down the aisles and making purchases.
Donna Warren, of Jonesboro, was one of several customers shopping at the discount store Wednesday.
She said she was eating at a restaurant nearby, and saw the store, and decided to shop there.
"It [Dollar General] is a good location because it is visible," added Carolyn Crawford, who was shopping with Warren.
Glenda Jones, of Forest Park, was also looking at the products Dollar General was offering. She said she has visited the store's old location and has noticed a difference.
"The other place was nice too, but this place is much bigger," said Jones.
Dollar General has relocated to 7941 Tara Blvd., in Jonesboro, and opened in mid January, said Mike Machak, spokesman for the discount retail chain. The store is located at the intersection of Tara Blvd. and Highway 138.
The Dollar General store was originally located two blocks away from its current location, Machak said.
Machak said Dollar General stores employ between six, to 10 individuals, and it is highly likely the company transferred its current employees to the new location.
"The move allows the store to offer a new format that we have in place, that will allow an easier shopping experience for our customers," said Machak.
He said that on average, a Dollar General store location is about 10 minutes away from a "core" customer's residence. Core customers are people who shop once, or twice a week at a Dollar General, he explained.
Machak said the Dollar General store is the fifth Jonesboro location for the company. The other store locations include 242 Stockbridge Road, Suite 10, 8657 Tara Blvd., 6489 Tara Blvd., and 8446 Highway 85.
The store that relocated to Tara Blvd. at Highway 138, is housed in a building that previously operated as an Eckerd store.
Machak insists that Dollar General will operate well in that location. He said the company assesses various factors, including demographic trends, traffic patterns and customer needs when placing a Dollar General in a new location.
The spokesman added that the company believes the new location will assist in delivering a more convenient shopping experience to the surrounding community.
"We know convenience is a major factor in the shopping decisions of our customers," said Machak. "Having a Dollar General that is conveniently located is a big win."
Machak said the convenience store sells products such as toothpaste, laundry detergent, health and beauty products, packaged food products, seasoned goods and basic clothing items.
The store sells products from popular brands including Procter & Gamble, and Kimberly-Clark, as well as its own brand--Clover Valley.
Machak said most products at Dollar General sale between $5, and $10. About 25 percent of items for sale are less than $1, he added.
"We hope our Jonesboro customers will continue to enjoy shopping at Dollar General's new location," added Gayle Aertker, senior vice president of real estate and store development, for Dollar General.