Kroger customers donate $131,100 to Japan relief

Photo by Hugh Osteen

Photo by Hugh Osteen

By Johnny Jackson


Though much more time may be required for disaster-relief efforts in Japan, only a week was required for the Kroger grocery store chain to raise $131,100.

Kroger's Atlanta Division -- headquartered in Atlanta, and encompassing 217 stores in the state and other areas of the Southeast, including Eastern Tennessee, Northern Alabama, and South Carolina, garnered the money through its "Round-Up" fund-raising program.

"As our hearts continue to go out to the people of Japan; we are extremely grateful for all of the Kroger customers who helped us 'round-up' hope," said Glynn Jenkins, director of communications and public relations for Kroger's Atlanta Division.

Jenkins noted that the chain of stores raised more than $131,100, between March 17, and March 26, in support of the Japanese Red Cross and the people of Japan. Kroger shoppers throughout the Atlanta Division were given the opportunity to round up their purchases to the nearest dollar to add to the overall tally.

Kroger officials said donations raised from the "round-up" relief effort will help provide food, water, clothing, medical supplies, emotional support and other necessities for victims of the March 11 earthquake in Japan, and the Pacific tsunami.

For those still wanting to donate to organizations helping in relief efforts in Japan, the Better Business Bureau (BBB) of Metropolitan Atlanta, Inc., has produced a list of reputable national charities responding to the eastern nation's needs.

The list only includes those charities that meet the BBB Wise Giving Alliance's Standards for Charity Accountability, according to Fred T. Elsberry, Jr., the president and CEO of BBB Serving Metro Atlanta, Athens & Northeast Georgia.

Charities on the list are: the American Red Cross, AmeriCares, CARE USA, Catholic Relief Services, Church World Service, Direct Relief International, GlobalGiving, International Rescue Committee, Oxfam America, Save the Children, and World Vision. To learn more, visit www.bbb.org.