Kroger stores throughout the Southern Crescent area are kicking off the holiday season with The Salvation Army's annual Red Kettle Campaign.
Beginning Friday, volunteer bell ringers will staff their traditional red kettles to raise funds to provide toys for children, meals for the hungry, coats for the homeless, and help for communities facing natural disasters throughout the New Year.
The Red Kettle Campaign will conclude Christmas Eve.
Last year, Kroger stores throughout the Atlanta Division –– which includes Georgia, South Carolina, Eastern Tennessee and Northern Alabama –– collected more than $1,087,750 to support Salvation Army's annual campaign, according to Kroger officials.
"Kroger is proud to continue its partnership with The Salvation Army for a campaign that truly embraces the holiday spirit," says Glynn Jenkins, director of communications and public relations for Kroger's Atlanta Division.
"We urge our customers and associates to join us in supporting the Red Kettle Drive to help provide for those who might otherwise be forgotten."
The proceeds collected during the campaign help feed more than 4.5 million people on Thanksgiving, and Christmas, and also provide emergency services in more than 5,000 communities across the country. Every dollar donated by Kroger customers will remain within the communities in which the donations were raised, said officials.
"Our customers and associates really get behind this campaign, because it helps them make a real difference in the lives of their own neighbors," continued Jenkins. "The economic hardships we are facing today makes the work of the Salvation Army all the more important. So we are honored to continue our long-standing partnership with the Salvation Army."
For more information, visit www.salvationarmyusa.org. Also, go to www.kroger.com to learn more about the Red Kettle campaign and for convenient Kroger locations.