Kroger stores in the Southern Crescent-and metro-Atlanta areas are partnering with the American Cancer Society, during a two-week campaign to raise money to find a cure for cancer.
From Sunday, Feb. 5, through Saturday, Feb. 18, Kroger will urge its customers to donate to the American Cancer Society by purchasing $1 Relay For Life “footprint” icons at Kroger checkout counters.
“The American Cancer Society is thrilled for the opportunity to have generous support from Kroger’s customers and associates,” said Randy Redner, the American Cancer Society’s vice president for Georgia.
“Kroger knows cancer touches so many people and affects so many lives in the communities it serves,” said Redner. “With this fund-raising campaign, Kroger is taking action to fight cancer and advance the American Cancer Society’s quest to create a world with less cancer, and more birthdays for everyone.”
The “footprint” campaign with Kroger is an extension of the Cancer Society’s Relay For Life program, a signature fund-raising event that takes place in more than 5,000 communities nationwide, and abroad. There are 159 Relay events every year in Georgia.
“Kroger is proud to partner with the American Cancer Society, and appreciates our customers’ support with a purchase of a $1 "footprint" icon in the fight against cancer," said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Almost everyone knows someone, a wife, father, brother, sister, grandparent or friend, who has been affected by cancer,” added Jenkins.
“With more than 1.5 million new cancer cases diagnosed each year, Kroger is committed to raising awareness and support for those whose lives have been changed by this disease.”
Relays bring together people from various arenas in a community –– businesses, churches, schools, civic organizations, cancer survivors and caregivers –– for an overnight event filled with inspiration and fun. They are mostly held at schools, or other locations with tracks for teams to walk around, while raising funds and awareness of the fight against cancer.
Every relay begins with cancer survivors taking the first lap around a track, while other participants cheer them on. After dark, each relay features a reverent luminary ceremony, with hundreds of candles lit in celebration of those who have survived cancer, and in remembrance of those who have lost their battles. The event ends the next morning with closing ceremonies.
For more information on the American Cancer Society, visit www.cancer.org, and go to www.relayforlife.org for information on Relay For Life, or to find a Relay near you.