The red dress is taking center stage in Burlington Coat Factory stores around the nation this month, all in the effort to raise awareness and funds for heart disease in women.
The retail store has teamed up with The Foundation for National Institutes of Health (FNIH), and the National Heart Lung and Blood Institute’s (NHLBI) “The Heart Truth Campaign,” which is committed to raising awareness about women’s heart health.
The “red dress” –– the centerpiece for the campaign –– will be designated for a special section of the Burlington Coat Factory stores across the country, including the following local stores: the Atlanta Burlington Coat Factory, located at 2841 Greenbriar Parkway, S.E.; and the Morrow Burlington Coat Factory, located at 1516 South Lake Parkway, in Morrow.
“Burlington’s in-store promotion and dedicated red dress section, combined with our donation programs, will help to raise funds on local and national levels, while increasing awareness of the disease, and what women can do to reduce their risk,” said Thomas Kingsbury, president and chief executive officer of Burlington Coat Factory.
The red dresses will be on display from Feb. 6, through the Easter holiday. For every red dress sold, Burlington will donate a dollar to the FNIH. The goal is to raise up to $25,000, to support The Heart Truth campaign, and women’s heart-health research and education.
Burlington customers can also donate a dollar, or more, by purchasing a paper red dress icon in stores through April 8. The funds collected from the initiative will support local community women’s health grants, and agencies in the areas surrounding the Burlington stores.
Kingsbury said the stores and customers have an excellent track record of supporting, and participating in, philanthropic efforts. He added that heart disease takes the life of one out of four American women. “We knew we had to become involved in fighting this serious disease,” said Kingsbury.
According to the National Heart Lung and Blood Institute (NHLBI) web site, heart disease is the No. 1 killer of women in the United States. The web site noted that the most common cause of heart disease is narrowing of, or blockages of, the coronary arteries, the blood vessels that supply blood to the heart.
This is called “coronary artery disease,” and develops slowly over time, and is the major reason why people have heart attacks. Prevention is important: Two-thirds of women who have a heart attack, fail to make a full recovery, according to the web site.
The National Heart Lung and Blood Institute sponsors the Heart Truth Campaign, and is part of the National Institutes of Health and the United States Department of Health and Human Services.
The red dress is The Heart Truth campaign logo, and registered trademark, which is used to spread the truth across the country about women and heart-health issues. To learn more about the campaign, visit www.hearttruth.gov.