Paradies Shops gets 7-year deal at Hartsfield-Jackson

A popular Atlanta concessionaire will open shops and restaurants at Hartsfield-Jackson Atlanta International Airport, through a seven-year agreement for retail spaces with the City of Atlanta.

The Paradies Shops’ new concessions will be located on Concourse E and the Maynard H. Jackson Jr. International Terminal at the airport, said Jill Nidiffer, a spokeswoman for The Paradies Shops. The international terminal is set to open this spring.

“As Atlanta’s hometown airport retailer for more than 50 years, we are truly thrilled to continue our partnership with Hartsfield-Jackson,” added Gregg Paradies, president and CEO of The Paradies Shops.

Paradies said he believes the new concessions embody a sense of Atlanta for passengers coming through the airport. Atlanta favorites, such as Spanx and Sweet Auburn Market, coupled with national iconic companies including The New York Times, will keep offering top-notch concepts for travelers, he said.

The New York Times Bookstore space will include Medu’s Reading List, composed of local and African-American literary works, said spokeswoman Nidiffer. Furthering a sense of place in Atlanta for passengers inside the bookstore space, The Paradies Shops partnered with the National Center for Civil and Human Rights, which will recognize Georgian contributions in the historic hardships for African-American freedom and equality.

According to officials of the National Center for Civil Human Rights, the center will open in June in Atlanta.

Nidiffer said there will be brochures and streaming videos to inform travelers about the center’s purpose. If interested, passengers will also be able to purchase tickets for the center through a ticket kiosk also provided inside the bookstore space, she said.

The Sweet Auburn neighborhood of Downtown Atlanta will come to the world’s busiest airport, through the Sweet Auburn Market, where passengers will purchase local and regional merchandise and a enjoy fresh gourmet café, she said. The café will house aromatic coffee from Café Campesino, the original organic coffee roaster, and other goods from local businesses, she added.

The market, she said, will also advertise distinguished community events that will bring Atlanta together and recognize its diversity.

The first Spanx airport location will sell edited assortments from its popular collections, Nidiffer said. “The Spanx business is reaching new heights, and we’re excited about this new way to offer innovative solutions to fans on the go,” added Laurie Ann Goldman, CEO of Spanx.

Paradies said other concessions that are part of the agreement will include Goldberg’s Deli, CNBC News, Brooks Brothers and PANDORA.