Photo by Jim Massara
Lanelle Henderson of Constant Contact reminded Clayton County Chamber of Commerce members that social media is “really about your audience.”
JONESBORO — Lanelle Henderson came to social media — engaging the masses via keyboard and Internet — the long way around. A former welcome-wagon type who provided marketing services for Henry County businesses, she knocked on doors all day until a friend asked her if there was a better way to reach out.
That’s when Henderson hired the online marketing company Constant Contact to do the knocking for her. Eventually, Constant Contact hired her to represent it in Georgia and Alabama as its regional development director.
She now promotes the company’s various services through instructional seminars like one she gave Tuesday for Clayton County Chamber of Commerce members at their monthly networking luncheon at Higher Living Community Impact Center.
Henderson made a point of drawing parallels between human networking and social networks like Facebook — she calls them “word of mouth on steroids” — but added that one shouldn’t replace the other.
“Most people still are unaware how to effectively use” sites such as Facebook Twitter and Linked In, Henderson said. “But I don’t blame them because they’re fairly new tools.”
Henderson’s presentation was a potpourri of online tips for managing content, augmenting one’s presence with YouTube, and guiding customer’s to a Facebook page.
At the end of the day, though, Henderson’s emphasis was about remembering that business is business.
“People just need to understand that there’s a personal side of Facebook and there’s a business side of Facebook, and you want to separate the two,” Henderson said before her talk. “A lot of people think, oh, it’s simple, I’ll manage one account. But people won’t care about your personal life or what your kids are doing.
“It’s not all about you,” she said. “It’s really about your audience.”