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Morrow readying for fashionista takeover

City holding annual ‘Fashionatta’ fundraiser next weekend

"Fashion! Turn to the left. Fashion! Turn to the right. Oooh, fashion!"

— David Bowie, "Fashion"

More than 20 high-profile women from across Clayton County will converge on Morrow next weekend to channel their inner Bowie and help financially struggling families.

The women will be models in the city’s annual “Fashionatta” fundraising event. They will strut the catwalk and show off the latest fashions like local Naomi Campbells — sans the cell phone-throwing temper tantrums — to raise money for a Clayton County-based program which provides assistance to help low-income families avoid becoming homeless families.

“All of the proceeds from ‘Fashionatta’ go to Clayton County Family Care, which has been helping low-income families in the county for about 50 to 60 years,” said Mike Twomey, president of the Morrow Business and Tourism Association, which is organizing the event.

“Fashionatta” will blow into town like some sort of fashion hurricane Oct. 14 at 3 p.m. at the Morrow Center, located at 1180 Southlake Circle, in Morrow. Twomey said the models — among whom are judges, attorneys, elected officials, business owners and journalists — will model fashioned provided by Macy’s at Southlake Mall.

The idea came from an annual charity fashion show — also called “Fashionatta” — the old Rich’s department store used to hold in Atlanta. Twomey said it was a big event which grew over a period of nearly 50 years to draw crowds in the thousands.

“About three or four years ago, I was approached about doing a fashion show in the city, and I thought, ‘Why not resurrect the Fashionatta name and make it into an annual event?’ ” said Twomey.

Tickets for the event cost $12 per person and can be picked up at the Morrow Tourism Center, located at 6475 Jonesboro Road, in Morrow.