JONESBORO — Kroger is doing its part in finding a cure for Breast Cancer.
The purpose of the October Breast Cancer campaigns is to drive awareness and raise funds for breast cancer screening, treatment and education. The campaigns are scheduled to begin Sept. 30 and conclude Oct. 27. Kroger customers will have the opportunity to participate by purchasing pink paper ribbons for $1 at the Kroger checkout. Proceeds from the campaigns will be donated to the Susan G. Komen for the Cure, according to store officials.
Kroger’s “Giving Hope a Hand” campaign has raised more than $20 million since its 2006 inception.
Two Kroger Atlanta Division associates — and breast cancer survivors — will also be honored on national-brand products and in-store promotional materials as part of the grocer’s Breast Cancer Awareness initiatives. Annette Teagle of Newnan, Ga., will appear on Pepsi standees at select Kroger stores. Gwen Williams of Dublin, Ga., will be featured on Pillsbury Toaster Strudel packages as well as a promotional billboard which is scheduled to appear in Atlanta.
Kroger will also host a variety of initiatives in local communities throughout the campaign.
Volunteers with Susan G. Komen for the Cure will share literature and other information at 23 Krogers in metro Atlanta on Oct. 13, as part of “Pink Ribbon Saturday.” And Kroger will sponsor two “Race for the Cure” events on Oct. 27 — one at World’s Fair Park in Knoxville, Tenn., and another at North Peach Park in Byron, Ga. For more information or to find a nearby Kroger location, visit www.kroger.com.