Workout Anytime Fitness personal trainer Don Wisby watches his client, Nekisha Dickerson, do an exercise at the Stockbridge gym Friday. The gym is the first Workout Anytime franchise location on the southside and is holding grand opening celebrations this weekend.
STOCKBRIDGE Nekisha Dickerson gave her personal trainer, Don Wisby, an exasperated look Friday when he jokingly asked her to do another set of leg raises at the end of their first training session at Workout Anytime Fitness.
He’d already had the Stockbridge resident doing several exercises, including standing cable wood chops and cable pulls before the leg raises. When she gave him the look, he let out a laugh.
“She’s handled it — she wanted to give up but she pushed through,” said Wisby later.
“He’s a good trainer,” Dickerson explained.
The Stockbridge location is the first Workout Anytime Fitness franchise to open on the southside of metro Atlanta although there were previously non-franchise licensees in McDonough and Fairburn who have since moved away or closed. It is on the Clayton County side of the Clayton-Henry County line, at 3659 Ga. 138. There are 14 franchise locations on the northside of the Atlanta area.
Zelly Wesson, the gym’s operations director, said staff have already registered 800 members. He added that is more than he had anticipated in just two months, but not a complete surprise because he knew there would be a market for the gym. He said he chose to open the open the southside’s first Workout Anytime franchise on Ga. 138 because it was in a highly-visible spot right off I-75.
“We chose this location basically because it was an untapped market,” Wesson said. “We knew the model would work here and we knew there was a market for something like this in this area.”
Wisby said the gym’s business model of being available for members to use 24 hours a day works for people whose schedules don’t allow them to come by during what might be considered normal business hours.
If someone wants to work out at the gym when staff are not present, they will need a membership card to get into the building. There are also security cameras throughout the gym.
“The convenience of a 24-hour gym is a lot of people work odd shifts,” said Wisby, who added trainers make themselves available when it’s convenient for members. “Regardless of your schedule, you still have the ability to get a good workout.”
Stockbridge resident Nick Hicks said that has worked out for him because it has allowed him to fit in his workouts whenever his work schedule shifts. Hicks has been a member for two months. He said he works out at the gym before and after work.
“I get off work and come right here,” said Hicks. “I come in at 2 or in the morning and I work out before I go to work.”
The Clayton County Chamber of Commerce hosted a ribbon-cutting ceremony Friday for the gym, which has been open for two months. The ribbon-cutting was the beginning of a two-day grand opening celebration for the gym, where memberships cost as little as $15.
“It’s very beneficial for us to have a workout facility that’s open 24 hours and is affordable and is right off the expressway,” said Jessica Kinard, the chamber’s manager of events and programs. “We’re excited about their chamber membership.”
The grand opening festivities will continue Saturday from 10 a.m. until 2 p.m. with a live remote broadcast by Power 96.1 FM radio and raffle prize giveaways for free memberships and personal training sessions.