LaVeena Dawson models an animal print top and stretch jeans during last year’s Morrow Business and Tourism Association “Fashionatta” fundraiser. This year’s event will be held Sunday. (Staff Photo: Curt Yeomans)
MORROW — The Morrow Business and Tourism Association is aiming for high fashion this year with its fifth annual Fashionatta fashion show fundraiser.
The group has introduced a four-tier ticket system where the highest level — the Haute Couture Level — gets attendees all-inclusive admission to the event with unlimited mimosas, a VIP area, a brunch provided by Waffle House and front row seating. Attendees admitted at this level will be able to denote their status using special, “elite” black Fashionatta cards.
Meanwhile, some of people walking the catwalk will bring some high fashion credentials through a partnership with Events by Mete Dela LLC.
“Every year we try to bring something new to make it a fresh new show, and so this year, we’re going to have a large number of professional models,” said MBTA President Mike Towmey. “We started adding two or three professional models to each show a few years ago, but we wanted to expand it this year.
“The entire first segment will feature only professional models,” he continued. “We’ll still have our community models, but they’ll be in our second segment.”
Fashionatta will take place Sunday at 3 p.m. at the Morrow Center, 1180 Southlake Circle, Suite 100 in Morrow. Proceeds from the event will benefit Clayton County Family Care, a Forest Park-based non-profit agency that works with low-income families with rent, mortgage and utilities needs.
This will be a year of a few firsts for event. In addition to the professional models segment and the tiered admission system, Fashionatta will also feature male models for the first time. Twomey said three professional male models and three community male models are expected to participate.
This will also mark the first time Belk department store has provided the clothing models will wear in the show. Twomey said Belk is going a step further by having its homewares department build vignettes for the show.
In addition to the $40 Haute Couture Level, the association is offering a $30 Couture Level which will get an attendee two mimosas, brunch and second row seating. there is also a $20 Friends of Fashionatta Level which gets an attendee one mimosa, brunch and admission to the show.
Finally, there is the $15 General Admission Level, which was added this week. This gets attendees into the show, but the ticket does not include food or mimosas.
Twomey said anyone interested in attending Fashionatta can buy tickets online at fashionatta.eventbright.com.